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Research papers

Creating a new corporate culture for sustainable growth and high performance

Corporate reputation has become an important component of today's business literature. Numerous academic studies and interest in coverage increase regularly. Parallel to this increasing emphasis, a significant opportunity is open to several actors....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Emre Erdogan, Selim Oktar, Tahsin Saltik
September 14, 2003
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Citation

Erdogan, Oktar and Saltik (2003a, September 14). Creating a new corporate culture for sustainable growth and high performance . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-new-corporate-culture-for-sustainable-growth-and-high-performance-


Research papers

Integrating decision making and marketing intelligence

The marketing research industry is facing several challenges stemming from the changing business climate and the emergence of new actors.Unless a paradigmatic shift occurs, marketing research information is only one of numerous information sources...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Emre Erdogan, Selim Oktar
January 26, 2003
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Citation

Erdogan and Oktar (2003a, January 26). Integrating decision making and marketing intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integrating-decision-making-and-marketing-intelligence